If writing your own copy is too time consuming and hiring a DFY copywriter is out of budget, then you’re in the right place. We’re talking about the top three copywriting mistakes to avoid and the ONE solution that will take care of them all.
As a seasoned copywriter with over half a decade of experience in the coaching industry, I’ve conducted extensive market research. With over 200 pieces of data from business owners just like you, the results are clear. There are three major copywriting mistakes to avoid that most coaches and service providers face when it comes to writing their own copy.
However, here’s the good news—achieving expert-level results in your DIY copy is totally possible. By identifying and overcoming these three common copywriting mistakes to avoid, you can craft copy that is as polished and powerful as that of a seasoned pro.
In this post, we’ll dive into the three critical copywriting mistakes to avoid that could be slowing you down and holding you back. By avoiding these pitfalls, you’ll be able to craft copy more quickly while also boosting your confidence and your conversions.
Copywriting Mistake To Avoid #1: You Don’t Have Enough Time
Running a business demands your attention in countless directions. That makes it challenging to find the time to research, write, and refine copy that converts. When you’re overwhelmed with daily tasks, it’s easy for copywriting to take a back seat. As a result, there are missed opportunities for growth and a stagnant brand presence.
One of the biggest copywriting mistakes to avoid is staring at the same draft for too long. Your brain becomes fatigued, making it difficult to spot inconsistencies or areas that need improvement. The more you push yourself to edit, the harder it becomes to keep your perspective fresh.
This isn’t a matter of skill—it’s a normal human limitation. We all reach a point where our ability to self-edit diminishes. That’s where bringing in an extra set of eyes can make a significant difference. Having someone else review your work allows you to catch those details you might have missed and refine your copy more efficiently. It’s not about getting better at copywriting; it’s about recognizing the limits of your capacity and using smart strategies to overcome them, ensuring your copy is always sharp and effective.
Copywriting Mistake To Avoid #2: You’re Second-Guessing and Overthinking
Instead of confidently pressing send on that email, you feel that you wasted your time going in circles unsure of where to start or how to even plan out your writing time for your business. When you do get something on paper, the imposter syndrome creeps in and you’re unsure if your copy will resonate with your audience. Moreover, this self-doubt can paralyze you, causing procrastination, fear of visibility, and a lack of confidence in your final product. Overthinking can trap you in a cycle where your messaging becomes inconsistent, and the quality of your content suffers. You end up with underperforming copy that fails to drive the results you need to grow your business.
In addition, overthinking also causes you to lose sight of your brand’s voice and the clear message you want to convey. Instead of trusting your gut and letting your unique perspective shine through, you end up watering down your content, trying to please everyone—and ultimately resonating with no one. Consequently, this uncertainty can make your content feel disjointed and off-brand, leaving your audience confused and disengaged.
To break free from this cycle, you want to focus on clarity and simplicity in your writing. Trust your expertise and remember that your audience values authenticity. When you write with confidence instead of second-guessing, your content becomes more compelling and effective.
Copywriting Mistake To Avoid #3: You’re Over-Relying on Templates or AI Because You Don’t Know Where To Start
These tools often produce generic, cookie-cutter copy. They lack the personality needed to truly connect with your audience. Furthermore, the amount of time you need to spend creating your custom GPT or continually prompting it to get it right…you might as well invest that time in making YOU a better copywriter, not your AI bot.
The reality is, I’ve yet to hear someone say, “My business exploded once I started using AI.” And similarly, I’ve never heard an industry-changer express their gratitude for templates. While they can be helpful to get ideas flowing, true business growth happens when you tap into the unique, undeniable message that’s on your heart and gain unmistakable clarity on your purpose. Your audience craves authenticity and originality, and that’s something no template or AI can fully replicate.
This is why I don’t sell templates alone; right now, they only come with my Power Hour. Templates can be a useful starting point, but they’re not the end-all-be-all. To create copy that truly stands out and drives results, you need to infuse your unique voice and message into every sentence.
That said, use templates or AI to lower the brain fatigue of what to write this time…but don’t rely on them entirely. Get the support you need to tailor your content so it feels authentic to you, sounds like you, and resonates deeply with your audience.
Overcome The 3 Most Common Copywriting Mistakes With This One Solution
There you have it, the 3 most common copywriting mistakes to avoid: not having enough time, not knowing where to start, and not being confident it will convert.
The good news is that I have ONE solution that will take care of ALL of these pain points.
And that is Copy Critique Club. Make no mistake – Copy Critique Club can support you in being confident that your copywriting will convert without spending too much time on it…even if you have no idea where to start!
I actually had a client who was like, I want you to audit this email sequence for me, because I’m going to automate it, so I want to make sure it’s good. She’s like, even if you tell me zero edits, no changes need to be made, I still want to pay you to look at it for me so I can be confident that this is worth automating and it’s going to work for me.
You Are An Expert In Your Field—Now It’s Time For Your Copy To Get The Conversions You Deserve
If you’ve tried AI, and templates, and having your VA write or repurpose, but your content creation process still feels bleh…
…There’s now an easier way to articulate all of the VALUE of your offer so the right people don’t miss what’s right in front of them.
This is the secret weapon that will have your business besties wondering how you write all that copy that has your right-fit audience wanting more of what you have to offer:
Keep an expert copywriter with a track record of sold-out launches in your back pocket. Get reviews and critiques to confidently press publish.
Here’s How It Works Once You’re Inside:
- Send me the link to the piece of copy you’re working on. (Or have your VA submit for you!)
- Get expert suggestions and guidance (via Loom or directly in your copy doc) on what you need to improve or change and why.
- You (or your team member) implement the changes and watch your confidence and conversions skyrocket!
Common Types of Copywriting You Can Submit:
- A brain dump to figure out where you need to start
- Launch copy and strategy
- Sales page
- Emails
- Automated email sequences
- Any page of your website
- FB Ad copy
- Landing pages
- Thank you pages and order bumps
- A batch of social media captions
- Repurpose your podcast content with a human touch after AI did it’s thing for you
- Blogs to optimize for SEO
- Screenshots your content data (opens, CTRs…) to analyze what direction to take next based on how your current content is performing
Which ones do you need to finally check off your to-do list?
Get my suggestions based on my expertise and my experiences, all in the context of YOUR unique project!
Join The Club And Submit Your First Piece Of Copy Now
Get Copywriting Support On YOUR Schedule—without adding another meeting on your calendar
You don’t have to sit through group coaching calls or block off time where you have to be sitting at your computer. This is not a course where you go through a bunch of generalized videos. Get your specific feedback and make moves.
If writing your own copy is too time consuming and hiring a DFY copywriter is out of budget, I’ve got just the thing you need! Inside the Copy Critique Club, you can submit what you’re working on every week for just $197/month.
Hiring a copywriter on retainer can cost you a grand or more per month—which is a smart move for 7+ figure CEOs. But until you reach that level…
…Copy Critique Club is THE most accessible way to get a pro copywriter in your back pocket. All your business besties will be asking how you do it!
Where Else Can You Get A 24-Hour Turnaround On Your Copy?
Submit your work on a Tuesday, and by Wednesday, you’ll have it back, ready to be implemented and drive results in your business.
Join The Club And Submit Your First Piece Of Copy Now
To Love Your Audience Well, You Have To Communicate With Them Consistently
Consistent communication with your audience is key to loving them well. That also means you need to be regularly creating content to keep your brand top of mind. The Copy Critique Club is an affordable way to dip your toe into working with a copywriter. It’s also an excellent resource for agencies looking to support their clients with expert feedback, without adding to their own workload. I can even provide critiques on behalf of your clients, making this membership perfect for solopreneurs, personal brands, and agencies alike.
An experienced copywriter can optimize your copy for sales and keep you accountable to engage with your audience regularly. The Copy Critique Club isn’t just about getting your copy done; it’s about getting it done right. With this monthly membership, you can finally stop spending too much time agonizing over your copy and get back to doing what you love—the reason you started your business in the first place.
Doing Your Own Marketing Is So Much Harder Than Marketing For Others
Let’s face it, writing your own copy is tough. Even if you’re an amazing marketer for your clients, you’re too close to your own business to effectively write about it. How do you know what to say? How do you ensure it sounds good in your own words? How do you even find the time to write it all? And after staring at it for so long, how do you know you’re even seeing it clearly anymore? This is why the Copy Critique Club just makes so much sense.
No more winging it. The Copy Critique Club helps you finally get your copywriting done with confidence, knowing it will resonate with your audience and convert. Let’s increase your sales using the content you’ve already created—without the stress and second-guessing.
