People who are on LinkedIn are ready to do business more than any of the other social media platforms.
Back in August, I started using LinkedIn more intentionally and daily. Since then, I’ve built up my connections and expanded my network. I’ve found a few new clients, and I’ve had incredible conversations that became valuable market research. I’ve been able to serve business owners, and I’ve met others that support my business and I support theirs. It has enriched my business and my professional life in ways I had not expected.
And I get all these benefits with zero ad spend.
Here’s how I do it…
Prime your profile
Easily create a background banner on Canva for free in 5 minutes or less. They have free templates and the image already sized for you when you search “LinkedIn Banner” on Canva. This is a simple way to uplevel your profile, whereas most people leave the generic, default, blue background image behind your profile picture.
Use a professional headshot for your profile picture. You do not need a professionally taken and edited photo (but it’s also not a “selfie”). You can simply have a friend or family member snap one on your smart phone (hello, portrait mode!). When others see your picture, it makes interactions feel more personal.
Write a compelling headline. This is the line that appears right below your name and profile picture. Tell people what you do and how you help them. Keep it clear and concise. This is the most important part of your profile because it is the most easily viewed.
Sell yourself in the “about me” section on your LinkedIn profile. Share what benefits your clients will receive as a result of working with you or buying your products. Most people write a dry “about me” section that is filled with ultra-professional language that shows none of your personality. Engaging your audience here will make you stand out.
Maximize all of the space that LinkedIn allows!
Four Simple Steps to Maximize LinkedIn:
- Add new connections. Who are people that you could potentially help? What kind of people can benefit from your products or services? (You can invest in LinkedIn Sales Navigator to find more highly targeted leads more quickly)
- Create content 3-5 times per week. Write a short new post that is relevant to your Dream Client. It doesn’t have to be perfect, because you are relying on volume. Consistency demonstrates reliability.
- Start conversations. Message your new connections. You can ask them more about their business or introduce yourself on a deeper level. See how you can serve them or support their business.
- Comment on your connections’ posts. This continues to develop your relationship, and they might reciprocate and like and/or comment back on your posts. It increases your profile’s visibility. If someone else’s post catches your eye, leave a comment, and also respond to someone else’s comment because it can spark a conversation.
If you do these four steps daily, then you can fill your calendar with qualified phone calls to convert to sales.
You will have a network that you can share valuable content with, develop relationships, and fuel your sales.
Are you already on LinkedIn? Let’s connect!
