LinkedIn is a powerful platform, but many people misuse it with long, salesy message or straight out pitch before even building a connection. This approach is a huge turn off because clearly they didn’t even take two seconds to look at your profile. However, when used effectively, learning how to attract clients using LinkedIn can be a game-changer for growing your business and forming profitable partnerships.
That is why we are talking to Hailey Rowe today. Hailey is a Marketing & Sales Coach and Strategist, as well as a LinkedIn Lead Generation Service Provider. She helps health coaches, life coaches, & mindset coaches book clients, develop their no brainer offers, & grow their online audience without social media overwhelm. She’s been named as one of the Top 25 Coaches in Chicago (Chicago Entrepreneur Magazine) & one of the Top 6 business podcasts for health coaches (Primal Health Coach Institute).
In this blog, we’ll explore how to attract clients using LinkedIn without jumping into a sales pitch right away so that you can actually build genuine relationships. We’re talking about how to open the door for meaningful conversations and potentially future collaboration. That could be through a freebie, a networking opportunity, or eventually working together.
Let’s dive in and learn how to use LinkedIn to build lasting relationships and grow your business!
Who Are The Best People To Connect With On LinkedIn?
When it comes to how to attract clients using LinkedIn, the key is to understand the platform’s strengths. LinkedIn is designed for professionals, making it a goldmine for business owners and service providers who target specific industries or job titles. Whether you’re looking to connect with potential clients, land speaking opportunities, or form referral partnerships, LinkedIn makes it easy to search and engage with the right people.
For example, if you work with corporate professionals or entrepreneurs, you can filter your search by job title, industry, or location. This allows you to zero in on your ideal clients quickly. On the flip side, LinkedIn isn’t as effective for niche markets based on personal challenges. For example, if you are a health coach that supports people with autoimmune diseases, you can’t filter for health conditions. But, if your focus is on professional women with specific challenges, you can still get creative. Look for indicators like job titles and profile details that align with your target audience.
Think about who your ideal client is in terms of what is searchable!
The bottom line? LinkedIn gives you a powerful tool to build relationships, find visibility opportunities, and grow your business—if you know how to work it. So, tailor your search, be strategic in your outreach, and make meaningful connections that lead to real opportunities.
How To Find Ideal Clients on LinkedIn
When learning how to attract clients using LinkedIn, starting with a free account can work wonders if you know where to look.
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The search bar is your best friend!
Simply type in the job title of your target client—teachers, lawyers, or any profession you’re looking to serve—and even add your location. This personal touch can build rapport more quickly, especially if you can say, “Hey, we’re both from the same area!” It’s not essential, but it can boost connection rates. -
Leverage LinkedIn’s groups.
Use the search filters to find groups related to your niche, like “travel bloggers” or “corporate wellness.” Although LinkedIn groups aren’t as interactive as Facebook groups, they still offer a treasure trove of potential connections. -
Connect with decision-makers.
If you want to connect with a specific person at a company, you can search for the company, click on its employee list, and find the exact people you need—perfect for targeting higher-ups. -
Engage on like-minded service providers’ posts.
You’ll meet people in the comments, connect with whoever wrote the post, and start to build a relationship that way.
And of course, there’s Sales Navigator. This is a paid option (with a free trial) that lets you fine-tune your search with more specific criteria like company size, job tenure, and more. It ensures you attract more targeted, quality leads instead of tire kickers. That makes your life so much easier!
Whichever approach you choose, LinkedIn offers tons of options to find clients, so get creative and start connecting!
As you get more data about who you’re searching for (and who’s responding well), these would be good details to include in your messaging guide. When you have a high volume of lead gen, you’ve got to have your messaging figured out. It’s best to have that documented—both for your own sake and for if you even hire marketing or lead gen support!
If you’re curious what a messaging guide includes, my template comes included with a purchase of one month of Copy Critique Club (and it’s worth the value of those 4 audits in itself!)
How To Message Potential Clients on LinkedIn
When learning how to attract clients using LinkedIn, one of the biggest mistakes people make is sending long, sales-heavy messages before even building a relationship. This turns potential connections off. LinkedIn can be an incredible tool, but only if you use it thoughtfully.
The key is to approach connections in two steps.
- First, send a simple, non-salesy connection request. Focus on shared interests or geographic location. For example, “Hey, I noticed we’re both podcasters! I’d love to connect.” Keep it light, with no sales pitch or call to action.
- Once they accept your connection, follow up with an intentional, open-ended question. Ask something like, “What exciting projects are you working on in your business these days?” This helps you understand their world and builds a genuine connection. The goal is to learn what they find valuable without pushing your services.
Avoid assuming they need what you offer right away. Instead, let the conversation unfold naturally. This builds trust and sets the stage for a meaningful relationship. By being curious and authentic, you’ll create opportunities that feel right for both of you.
Connect With Our Guest, Hailey Rowe
Hailey Rowe is a Marketing & Sales Coach and Strategist, as well as a Linkedin Lead Generation Service Provider.
She helps health coaches, life coaches, & mindset coaches book clients, develop their no brainer offers, & grow their online audience without social media overwhelm. She’s been named as one of the Top 25 Coaches in Chicago (Chicago Entrepreneur Magazine) & one of the Top 6 business podcasts for health coaches (Primal Health Coach Institute). Since 2010, Hailey has worked in the coaching industry & in business development/marketing for startups.
Grab her free cheat sheet and class on the 4-Steps to Client Attraction Without Social Media Overwhelm today!
She’s also got another free class to go more in-depth on how to Attract Clients & Profitable Partnerships Using LinkedIn. Check it out!
