Vanessa Joy
“Seriously love what you’ve done. I feel like you’ve pulled the words out of my head that I’ve always wanted to say but never knew how.“
Messaging Strategy and Copywriting SERVICES
for Service Providers and Thought Leaders
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Fractional Marketing Director
You shouldn't be the only one responsible for your marketing and execution. This is best for businesses that need a high-level marketing director to both strategize AND implement...without consuming all your time. Roles and deliverables are customized to your business.
Investment: Ranges from $1000-7000+/mo USD
Simple Content System Build
If you’re stuck on the content hamster wheel, doubt anyone can capture your voice, or hesitate to invest after past disappointments, this system is your answer to communicate consistently - without the burnout.
Investment: Ranges from $1500-$3500 USD.
Brand Messaging & Positioning Intensive with the 3M Roadmap
When your messaging is dialed in, creating content to sell your offers becomes so much easier. You know exactly what to say and how to say it so that your content works for you. This experience will give you everything you need to for marketing that actually works.
Investment: $1500 USD
Power Hour
Marketing not leading to sales?
Stuck in the writing process?
Get an experienced copywriter with a track record of sold-out success to:
- Finish any half-done copy.
- Audit underperforming assets.
- Brainstorm endless content ideas.
- Get what's in your head and on your heart actually onto the page.
You'll walk away with powerful copy that's in your authentic voice and exactly what your audience needs to hear!
Investment: $500 USD for one Power Hour
Copy Critique Club
Be confident your copy will convert—without spending too much time on it. Get weekly critiques on your website, emails, episodes, and more to get the conversions you deserve.
Investment: Starting at $197/mo
Your Simple Content System
The one thing all of my multi-6 and 7-figure clients have in common? They communicate consistently and strategically to nurture, connect, and convert—without the overwhelm.
If you’re tired of the content creation hamster wheel, skeptical that anyone can capture your authentic voice, or hesitant to invest after being burned before, this system is the solution you’ve been waiting for.
I’ll build you a custom copywriting system that sells for you—without extra hustle or wasted hours. With step-by-step workflows, prompts, and SOPs, you’ll have everything you need to delegate, DIY, or seamlessly integrate AI into your process.
Building you a copywriting SYSTEM that you OWN is the only way I’ve found to be able to market consistently without burnout and feel peace in the process.
This includes:
- Brand Messaging Blueprint
- Strategy call for pillar content (1 hour on Zoom)
- Time-saving repurposing workflows for turning your pillar content into SEO content to work for you for the long term.
- Content marketing plan (Includes what to delegate vs DIY vs AI)
- 30 days of Voxer (or email) support for implementation questions
Have questions? Shoot me a message on Voxer @megankachigan or Facebook.
Investment: Ranges from $1500-$3500.
Ashlee S.
“Megan took the information and made what I wanted happen. She is organized and an excellent listener. She set a clear scope and timeline from the start, and I immediately had a lot of ease because of the communication. Megan meets her deadlines, she is timely, and her customer service is really great!
Brand Messaging & Positioning Intensive
Finally articulate your ideas in a way that truly captures your expertise and connects with your audience. Because it’s exhausting trying to piece together messaging that feels clear and aligned while juggling everything else in your business.
With the 3M Roadmap process (Messaging, Mapping, and Marketing), you’ll gain a Brand Messaging & Positioning Guide that amplifies your thought leadership and sets the foundation for scalable, standout communication in your authentic brand voice.
Together, we’ll refine your messaging into a clear, punchy, compelling promises that make people stop scrolling and start buying.
Investment: $1500.
The Process:
- Share all your brain dumps and files with me that you want to download into my brain. Then, I’ll do SWOT analysis of your existing marketing and comprehensive research for you, including:
– Voice of Customer
– Competitor Analysis
– Brand Voice and Tone guidelines
– Define your USP and ideal client
– Identify key messaging pillars
– Positioning for growth and visibility. - Amplify your thought leadership in a 60-90 min Zoom conversation where will articulate all the things you are trying to say. (Translate what’s on your heart and in your mind into words that make buying from you a no-brainer!). As we chat, I’ll listen for the golden nuggets hiding in your ideas and experiences and turn them into content ideas that will move your audience.
You’ll walk away with:
– Brand Messaging & Positioning Guide to keep your brand voice consistent and coherent across as channels.
– 90-day Content Roadmap that will continue to build your clear, scalable, and memorable brand.
– Your one-sentence promise that hooks your audience instantly.
...and so much clarity that you will light up about your business again!- Implementation: Get 1 week of Voxer (or your communication of choice) as you integrate this guide to support your marketing.
If you do want AI to support your copywriting process, THIS is the foundation you need first to “train” your GPT so that you still sound like YOU on the internet.
Andrea M.
“I am thrilled with the results I’ve gotten from Megan’s services in such a short time! The leads just keep pouring in! The messaging Megan and her team put together is so organic and sounds like me, which is resulting in high-quality leads, genuine networking and call bookings, and expanding my reach to my target market in numbers I truly would not have been able to reach on my own. The sheer volume of high-quality leads pouring into my inbox in the first week alone was enough to hook me to Megan’s program, and every week has just gotten better and better!”
The Launch Package
Ideal for: Established business owners launching a new offer, course, or program who need full-scale messaging and positioning support.
What You Get:
- Brand Messaging Blueprint: Deep dive to clarify voice, tone, and key messaging pillars.
- Launch Messaging Strategy: Complete launch roadmap with timelines, content plans, and messaging angles with 2x60min Zoom calls.
- Sales Funnel Copy:
- Full sales page
- 5 Pre-launch emails
- 5-email sales sequence (nurture, cart open, cart close),
- landing page
- Social Media & Ad Copy: 30 day calendar of posts and 3 ad sets for promoting the launch.
- Live Launch Support: Real-time Voxer support during launch week.
- Post-Launch Optimization: Review and optimize based on metrics for a successful relaunch in a 60-min debrief call on Zoom.
Investment for full launch ideation, copy, and messaging support: $6000
Fractional Digital Marketing Director
You’re a good writer. You don’t need to stop writing. What you need is a marketing system that allows your voice to work for you without consuming all your time.
Right now, your business depends on YOU to generate every email, sales page, and social post.
But what happens when you’re too busy to write?
When life happens and you need to be present to what matters most?
Or when the demand for content outpaces what you can realistically create?
Your message is powerful, but your current approach to marketing is limiting its impact
.
✅ Instead of asking, “How do I keep up with content?” ask this:
“How do I structure my marketing so my message scales—without me writing every word?”
Your marketing needs leadership, not just more content.
This Director of Digital Marketing Retainer includes:
- Marketing leadership—monthly 60min call guiding strategy, team alignment, and high-level execution.
- Messaging & positioning oversight to keep everything aligned. (Deliverable: Brand Messaging Guide)
- Campaign development & optimization for ongoing launches and content marketing. Includes all copywriting and scheduling.
- Data & performance analysis—ensuring marketing efforts are hitting revenue goals.
- Access to Megan as your digital marketing expert through regular Slack, Email, or Voxer support. (Whichever platform you prefer!)
Copywriting can include (but not limited to):
Facebook Ads (24-48 hour turnaround time)
SEO Blog articles (2-5 day turnaround time)
Email Marketing (1 week turnaround time)
Landing Page (1 week turnaround time)
Sales Page (1 week turnaround time)
Website (1 week turnaround time per page)
Facebook Ads
Let's get clicks and send lots of the right traffic through your funnel
using my experience writing for ad agencies and 7-figure coaches
across different industries (business, life, health/wellness, fitness).
Blog Writing with SEO
Create blogs that finds clients for you!
Address common objections, myths, and fears to educate and nurture your audience - making the sale easier!
Whether you already know the keywords you want to rank for on Google, or you need help determining them,
I can provide high-quality, SEO-friendly blog posts (that are also easy to repurpose!)
Sales Pages
Whether you want long form or short form, a sales page will help overcome objections and get the right fit into your offer. You'll fill out a brief questionnaire (or get on a Zoom call if you prefer to talk through it!) so I know all the details of your offer and your avatar, then I'll create your sales page copy within one week on a Google Doc. I'll be available for edits one week after you receive the document. (Most people don't use the edits...but I always like to offer it to ensure that you are fully satisfied!)
Email Marketing Campaigns
I will write your emails, schedule them, and report on the analytics every month.
Nurture emails: Making the sale becomes easier when your email list is well-nurtured. We will meet once a month for an hour to batch weekly emails to your list. You can come with ideas ready, or we can brainstorm best writing topics together. I'll ask you some questions, pull stories out of you, and then turn it into email copy (via a Google Doc) that connects with your audience and sounds just like you!
Welcome Email Sequence: If you have a freebie or lead magnet, then you need to automate a welcome email sequence to connect with your audience and to make them feel like they belong in the culture of your brand. (These tend to be the most opened emails - and the most important to keep your list actively engaged!)
Sales Email Sequences: Have an offer that you're ready to sell on auto-pilot? I'll craft an email sequence that you can automate and see returns month after month. We'll hop on a Zoom call so I can get all the details, nail down your voice, and you'll have email copy + click-worthy subject lines ready to copy and paste into your email service provider
Turnaround Time: 5-10 business days
Still Unsure?
Get started with my free DIY Messaging Audit!
Kristin M.
“Megan came on as a guest expert in my membership program, and many of my members commented about
how helpful her training was and how much clarity they got from her
training around copywriting.”
Dr. Brenda
“Megan did a thorough job copyediting my website, page by page. Her analysis and suggestions were spot on and I now have a vastly improved website with a clearer offer. Megan really gets the formula that turns readers into buyers. Five stars for Megan!”
Moira M.
“Megan created high-quality targeted content as we relaunched our website and brand. She jumped in from the get-go, works independently, and thinks outside of the box. Always researching new ideas and ways to create, curate and manage content, Megan’s adaptability ensures she will be a valuable asset to any team.”