Low-content books are one of the most versatile marketing tools you might not be using yet. Whether it’s a branded daily planner, a guided journal, or a workbook based on your expertise, these interactive books create meaningful connections with your audience while reinforcing the unique value of your brand.
The beauty of low-content books lies in their simplicity. You don’t need to write a novel or manage inventory. Print-on-demand platforms like Amazon KDP make publishing these books seamless, freeing you from the headaches of traditional publishing. You can design something practical and engaging, tailored to your audience’s needs, and start selling or gifting it in no time.
Entrepreneurs are using low-content books in creative ways.
- Hand them out at events
- Sell them to email lists
- Use them as client gifts.
These books become more than a product—they’re a memorable way to stay top-of-mind with your audience.
If you’ve ever dreamed of publishing something uniquely yours, this episode with Rachel Harrison-Sund will walk you through how to turn your ideas into valuable marketing tools that work as hard as you do.
Why Low-Content Books Are Smart Marketing Tools
Low-content books are more than just creative projects—they’re powerful marketing tools that drive connection and revenue. These interactive books, like planners, journals, and workbooks, meet real needs for your audience while showcasing your expertise.
Rachel started creating low-content books as a side hustle, and they quickly transformed into a thriving business. At the time, she was working in advertising, dreaming of breaking free from the 9-to-5 grind. Low-content books offered an accessible way to turn her creativity into a sustainable business.
Here’s how it works: Start by researching what people are searching for on Amazon. Whether it’s daily planners, prompted journals, or logbooks, the goal is to create books that solve problems or provide value. Platforms like Kindle Direct Publishing (KDP) let you upload your design files and sell without worrying about inventory. Each book is printed and shipped on demand, making the process simple and scalable.
What sets low-content books apart is their versatility. They’re not just income generators; they’re incredible tools for branding and audience engagement.
You can create books based on your intellectual property, like frameworks, prompts, or strategies, and use them to support your offers or promote your business.
The Simple Process Behind Low-Content Books as Marketing Tools
If you’re wondering, “Is this feasible for me?” the answer is absolutely yes. Start by identifying your unique intellectual property. Think of processes, frameworks, or prompts you already use. Then, choose the type of low-content book that fits your audience—like a journal, planner, or workbook.
Creating a low-content book is easier than you think, especially if you already have valuable intellectual property. Maybe you’ve developed a framework, journal prompts, or a process that your audience loves. Instead of letting those ideas sit unused, why not turn them into a practical, shareable resource?
Design is straightforward, thanks to tools like Canva. Once you have a polished file, upload it to a print-on-demand platform. Amazon KDP is a popular choice, but Lulu and Blurb let you sell directly from your website. These print-on-demand platforms make the process seamless. You upload your book once, and they handle the printing and shipping. No inventory cluttering your space, just a simple way to share your expertise while creating passive income.
These books work as gifts, email list exclusives, or even event handouts. Whatever you create, low-content books are marketing tools that amplify your impact and grow your brand. For example, one entrepreneur in Rachel’s network gave out a small book of her favorite strategies at an event. It wasn’t just useful—it was memorable. Her audience appreciated the value and walked away with something tangible that deepened their connection to her brand.
One Copywriting Tip Behind Rachel’s Massive Success
Rachel has nearly 80,000 YouTube subscribers and a thriving business. Clearly, her copywriting is working for her. The tip she wanted to share?
Being clear and concise is key to effective copywriting.
She overhauled all the emails in her funnel. Why? Because it was long overdue. Funnels evolve over time, and hers had grown messy. Lead magnets were scattered, and the flow no longer made sense. It was time to address the leaks.
When she revisited her old emails, she realized something—they were long-winded. People don’t have the time (or patience) to wade through lengthy emails. So, she stripped out the fluff and simplified every message.
To help, she used the Hemingway app, which grades your writing’s readability. It recommends keeping the readability between grades three and six. That might sound low, but it’s not about intelligence—it’s about clarity. Clear, simple writing ensures your audience gets the message quickly and effortlessly.
When she tested her old emails, the app flagged them as post-graduate level. No wonder they felt dense! After editing, she brought the readability closer to grade six. It wasn’t easy, but the results were worth it. The emails are now half the size, easier to read, and still packed with personality.
Every sentence counts. Every word earns its place. And most importantly, the message shines through. Whether you’re rewriting emails, creating content, or refining your funnel, remember this: clarity always wins.
And as a copywriter who has personally gone through her email sequence, I vouch that they are GOOD! Check them out here.
Connect With Our Guest, Rachel Harrison-Sund
Rachel Harrison-Sund is an entrepreneur, publisher, and educator who helps aspiring online business owners build audiences and create passive revenue streams. Through her self-titled YouTube channel and digital courses, Rachel has taught nearly 70,000 people across platforms. Rachel and her work have been featured in Forbes, Money, Applied Arts, and the Advertising & Design Club of Canada.
Watch her free masterclass, Publish & Profit, to Cash in on Your Creativity While Generating Passive Income with “Low-Content” Books. This is the simplest way to earn monthly passive income, publishing journals, planners, coloring books, activity books, and everything in between—no inventory, no shipping, no customer service, no start-up costs.
Then grab her guide: 3 Steps to Publishing Your First Low-Content Book—In Less Than a Day! You’ll get your step-by-step guide to publishing your first low-content book on Amazon’s Kindle Direct Publishing Platform AND a done-for-you lined journal interior file template to speed up the learning process and get you publishing as quickly as possible.
