Building a 7-figure business isn’t about doing more—it’s about doing the right things in the right order. Most entrepreneurs hit a wall because they’re solving the wrong problem. They’re hustling hard, launching new offers, tweaking their messaging, and chasing “what’s working” for someone else instead of doubling down on what actually moves the needle for them.
Our guest today is Megan Huber from the Built To Last podcast. She worked with everyone from brand-new coaches to companies generating $45 million a year. And the patterns? They’re the same. The challenges don’t go away as you scale—they just get bigger and more expensive. The good news is that you can get ahead of them now so you don’t build a business that’s chaotic behind the scenes.
In this conversation, we’re breaking down the five key phases of business growth—what to focus on, what to avoid, and how to scale without burning it all down. We also talk about the mistakes that keep businesses stuck, and which marketing strategy is most effective for each level of business.
You’ll walk away with clarity on what’s holding you back, what to execute next, and the biggest mistake that stops entrepreneurs from reaching seven figures. It’s time to simplify and scale. Let’s dive in.
The 5 Phases of Growth to Get To Your 7-Figure Business
Business growth happens in phases. Knowing which phase you’re in helps you make the right decisions at the right time. Many business owners skip steps, leading to chaos, burnout, and inefficiencies down the road. Let’s walk through the key milestones.
Phase 1: Getting to $100K a Year
Your only focus here? Cash flow. Speed is your best friend. You need consistent $10K months before thinking about scaling. That means mastering sales—no distractions, no complicated funnels, no endless content creation. Sell one-on-one coaching, get great at it, and push to $15K or $20K months before considering the next step.
Phase 2: $100K to $400K a Year
Now, you’re moving into leveraged offers. The simplest transition? Run a beta group. Then, refine and scale that into a larger group program. This is where you start building systems—marketing, lead generation, sales, client delivery. But don’t overcomplicate it. A solid group offer can take you all the way to seven figures if you focus.
Phase 3: $350K to $1M a Year
You’re in growth mode. Double down on what’s working. No new offers. No shiny objects. Just keep refining your core offer, optimizing your lead generation, and tightening your delivery systems. This is also when you bring in a lean team—an executive assistant first, then marketing and client support.
Phase 4: $1M+ and Beyond
Now you’re scaling. This is when you expand your offerings with high-end masterminds, retreats, or live events. But don’t make the mistake of thinking you can step away. The real challenge here is leadership. You need to build, train, and lead a high-performance team while maintaining a strong client experience. If you don’t master this, you’ll burn out before hitting your next big milestone.
The Mistakes That Keep Businesses Stuck
Most coaches and course creators stall before seven figures because they’re solving the wrong problem.
They think they need more offers, more content, or more complexity. What they really need is to focus.
Here’s where business owners lose traction:
- Trying to scale too soon. You’re launching a course before mastering one-on-one sales. Stick to what works first.
- Spreading too thin. You don’t need a membership, a course, a mastermind, and a retreat all at once. Pick two core offers.
- Neglecting marketing. Coaches are not natural marketers, but daily marketing is non-negotiable. If you’re not consistently growing your audience, sales will dry up. (A great way to get started is through Copy Critique Club!)
If any of these sound familiar, the good news? You can fix it. Fast.
The Fastest Way to Scale to a 7-Figure Business
If you’re at multiple six figures, the key to your next level isn’t working harder. It’s strategic delegation.
Step one. Hire an executive assistant. This frees up 10–20 hours a week, letting you focus on revenue-generating activities.
Step two. Bring in a marketing pro. If you’re still running all your own marketing, you’re slowing your growth. A good marketer amplifies your message, generates leads, and helps you scale without burnout. (Check out our Services Guide if you’re ready to hire me as your marketing pro!)
Step three. Stick to two core offers. The easiest path to a million? One-on-one coaching plus a scalable group program. Or a group program and a mastermind. More than that, and you’re overcomplicating things.
Don’t Burn Down Your Business at $500K
Many business owners hit $500K–$700K and feel stuck. They get bored, overwhelmed, or burned out. The temptation? Burn it all down and start fresh.
Don’t.
You don’t need to start over. It’s time to refine. If you’re feeling the itch to shake things up, focus on optimization, not reinvention. Fine-tune your systems. Improve your delivery. Hire strategically. Your million-dollar business is closer than you think—you just need the right focus.
Connect With Our Guest, Megan Huber
Megan Huber is a powerhouse in the coaching industry, known for helping coaches and online educators scale their businesses organically to six and seven figures without relying on paid advertising or complicated funnels. With nearly two decades of experience spanning public education, athletic coaching, entrepreneurship, and client success management, Megan specializes in helping her clients build businesses that are truly Built to Last—profitable, sustainable, and impactful.
📌 Listen to her podcast: Built to Last. You can also catch my episode on her podcast on Mastering Magnetic Messaging.
📌 Join her Facebook community: Structured Freedom Inc: Client Acquisition for High-Ticket Coaches
📌 Grab her free guide: How I Built a $500K Coaching Business Without Paid Ads, Webinars or Complicated Funnels!
Your 7-figure business is waiting. Let’s build it in a sustainable way.
