Your brand voice matters more than any algorithm.
Leaning into your own brand voice is one of the scariest things you can do…because people see and hear the real you. AND, leaning into your brand voice is one of the most powerful things you can do…because people see and hear the real you! It can be a double edged sword. That is why I cannot wait for you to hear the super smart way that Holly leaned into her authentic brand voice to create such incredible (and consistent!) results.
Holly’s strategy is so good! As someone who is on the inside of multiple different multi-6 and 7-figure businesses, I have seen a lot of strategies focusing on nurturing the audience through intentional content…but Holly’s system impressed me.
What to expect in this episode
In this episode, she breaks down the three to four emails a week that her audience loves to read, how it strategically reinforces key themes, and keeps her top of mind (without taking all her time!). Holly is so generous in this episode.
She shares how really leaning into her voice across all of her media platforms doubled her revenue in one year and is the strategy she continues to use today. The best part? YOU can apply these same principles to your business. Holly keeps it simple and doable.
Why Your Brand Voice Matters
Owning your brand voice allows you to scale without relying on algorithms. Holly’s strategy focused on nurturing her audience through intentional content. She sent three to four emails a week, reinforcing key themes and staying top of mind. This consistent effort led to higher engagement, stronger conversions, and a thriving business.
In this post, we’ll explore how you can refine your brand voice, build a strong content strategy, and stand out in a crowded market. Learn how Holly transformed her business and how you can apply the same principles.
Create a Home Base Off of Social Media
You don’t need to ditch social media entirely. But you do need a home base that isn’t dependent on it. Holly’s home base includes podcasting, email, and SEO. She tracks where her clients come from using Google Analytics and makes data-driven decisions.
If Instagram drives 100% of your clients, don’t abandon it. But if referrals, emails, or organic search bring in most of your business, focus on those areas. Holly’s analytics proved that her audience found her through SEO and email, not hashtags or viral posts.
Her content strategy fuels her home base first. Every month, she creates long-form content and repurposes it into smaller pieces. This allows her to stay visible without being chained to social media.
How Brand Voice Helped Holly Stand Out
Once Holly established her home base, she focused on making her messaging more powerful. She knew she had to stand out. There are millions of business strategists online. Her brand voice became her differentiator.
She started communicating frequently. Three to four emails a week allowed her audience to get to know her better. She used consistent themes and keywords like “life priorities first” and “anti-social strategy.” By repeating these messages, she reinforced her authority.
Her strategy worked. Selling became easier because she had already built trust. By the time she made an offer, her audience was ready to buy.
The Email Strategy That Doubled Revenue
Holly’s email strategy follows a clear formula:
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- One weekly newsletter: A personal story and a community feature. This keeps readers engaged.
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- A strategy stack email: One quick business tip, often pulled from her podcast. She links to a freebie or paid offer.
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- A lead magnet swap or hand-raiser email: This makes her emails conversational and encourages replies.
Consistency trained her audience to expect valuable content. Her average email open rate is 43%. The more emails she sent, the higher her open rate climbed. People began looking forward to her messages.
Writing Emails Without the Overwhelm
A common concern is, “How do I write three to four emails every week?” Holly’s answer: Use a formula.
She doesn’t start from scratch. She copies last week’s email, updates the personal story, and fills in the blanks. This method saves time while keeping her brand voice consistent.
Her process:
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- Writing a personal story takes 30–40 minutes.
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- The strategy stack email comes from podcast content and takes 15–20 minutes.
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- Repurposing the newsletter into a blog, post, or Reel takes a few extra minutes.
In total, she spends about two hours per week on email marketing. That small investment nurtures her audience, drives sales, and ensures she never runs out of content.
Scaling Without Social Media Burnout
Holly still uses social media, but it’s not her main focus. She repurposes content from her emails and podcast. This means she doesn’t have to create fresh content for every platform.
She also automates engagement using ManyChat. If someone shares her story, they get an automatic response thanking them. She has set up workflows that minimize time spent in her DMs.
Instead of chasing algorithm changes, she focuses on strategies that last. Email, SEO, and long-form content have staying power. Her numbers prove that these methods work.
Your Quick Win: Set Up Your Email Template
If you want to improve your content strategy, start with this simple step:
Create a repeatable template for your emails.
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- Decide on the key email type you’ll send each week.
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- Use a formula that allows you to plug in fresh content.
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- Repurpose that content across your marketing platforms.
A structured email plan saves time, reduces stress, and ensures consistency. If you want a deeper dive into this particular strategy, check out Holly’s private podcast, Ditch the Social Drama.
Owning your brand voice and using it consistently can transform your business. It’s time to stop relying on social media and start building a sustainable strategy that works for you.
Connect With Our Guest, Holly Haynes
Holly Haynes empowers female entrepreneurs to build thriving, scalable businesses without getting lost in the ever-changing social media algorithms. With over two decades of experience, supporting Fortune 500 companies she built her own business while juggling a career, raising twins, and retired herself and her husband in just 2 years.
A recognized industry expert and speaker featured by Entrepreneur.com, Thrive, ConvertKit, Honeybook, and Hello Audio to name a few, Holly supports women in achieving their entrepreneurial dreams through her strategic coaching, the Crush the Rush Quarterly Planner, and the global top-ranked Crush the Rush Podcast.
Her focus on life-priorities-focused businesses ensures that women can scale their ventures without sacrificing their personal well-being.
Download her free private podcast series to find more clients and make more sales without social media. (I’ve personally downloaded and binged it—it’s that good!)
Then, listen to my episode on Holly’s Crush The Rush podcast where we chat about 3 steps to create a copywriting process that is easy to follow and converts as well as tips for duplicating and re-using copy.
