Working with a copywriter and messaging strategist should be a joyful experience. My goal is to bring your voice, message, and expertise to life in a way that both resonates with your audience and also turns them into happy buyers.
The process of working with a copywriter isn’t just about putting words on a page—it’s about deep listening, strategic insight from experience in the industry, and uncovering the hidden gems in your messaging that you may not even realize exist.
Let’s dive into how I approach my work, how I uncover client blind spots, and how I ensure the copywriting process aligns with your evolving message and mission.
The Top Skill a Copywriter Needs to Have
If I had to boil down the number one skill a copywriter must have, it’s this: deep listening with empathy. Not just hearing words, but truly listening—to what’s said, what’s unsaid, and what’s beneath the surface.
When I work with a client, I don’t come in cold. Before we even have our first conversation, I’ve done my homework. I’ve read your website, listened to your podcast, scrolled through your social media, and paid attention to what’s already resonating with your audience. This allows me to meet you where you are and start uncovering the deeper layers of your message.
The ability to distill complex, sometimes scattered thoughts into a clear, compelling narrative is a huge part of what I do. My job is to reflect back to you the essence of your brand in a way that feels aligned and true—while also being optimized for sales and conversions.
Overcoming the Fear of Visibility in the Copywriting Process
One of the biggest hidden struggles I see when working with clients isn’t about the mechanics of copywriting—it’s about the fear of visibility.
Even highly successful business owners can struggle with putting themselves out there—especially if it does not feel authentic! When you step into a new level of visibility, a lot of subconscious fears can bubble up:
What if my audience doesn’t resonate with this shift in my messaging?
What if I say the wrong thing?
What if an old colleague or friend sees this and judges me?
These fears can hold you back from sharing your most powerful, authentic messaging.
My role as a copywriter is not just to refine your words but to help you feel safe and confident in how you’re showing up.
A great copywriter isn’t just writing sales pages or email sequences—they’re holding space for you to step into the next evolution of your brand. When you feel fully aligned with your message, the fear of visibility starts to melt away, and you step into your power as a leader.
How I Identify Client Blind Spots to Deliver a Better Experience
A huge part of my job is to identify the blind spots in my clients’ messaging. Often, these blind spots exist because the things that make you unique feel so normal to you.
You might assume that everyone does what you do, or that your approach isn’t particularly groundbreaking. It can be hard to see your expertise for what it is (transformational!) when it is your normal.
I help you articulate your expertise without dumbing it down by paying attention to:
The recurring themes that keep coming up in our conversations
The things you almost say but then hesitate on
The stories you tell repeatedly, even in passing
The messaging that feels slightly out of alignment but you haven’t quite figured out why
When I notice these patterns, I bring them to your attention. Often, this is where the magic happens—where you have that lightbulb moment of, Oh wow, I didn’t even realize that was important.
And that’s when we start crafting messaging that truly reflects who you are now—not just who you were when you first started your business.
Evidence That the Copywriting Process is Working
How do we know when we’ve hit the mark? The biggest sign that the copywriting process is working is when you feel fired up about your marketing again.
So many business owners approach marketing as a chore—a never-ending to-do list of emails, sales pages, and social posts they have to create. But when your message feels aligned and exciting again, everything shifts.
Other signs of success include:
You feel more confident putting your message out into the world
Your content starts generating more engagement and conversions
You no longer hesitate before hitting ‘publish’ on a post or email
You feel clearer on exactly who you serve and how to speak to them
When you’re aligned with your messaging, your energy shifts—and your audience can feel that. That’s when sales start happening more easily and effortlessly.
What I Am Listening for in the Copywriting Process
So how do I pick up on those golden insights that transform your messaging? I’m constantly listening for:
Recurring themes – What are the things you keep circling back to?
Avoidance patterns – Where do you start to go deep but then back away?
The ‘almost’ moments – What are the things you’re almost saying but aren’t quite ready to?
Emotional triggers – When do you get particularly excited, passionate, or hesitant?
My job is to notice these patterns and gently bring them into the light. It’s in these moments of clarity that your most powerful, compelling messaging emerges.
How We Know the Work is Complete
So how do we know when we’ve uncovered the messaging that needs to be said?
It feels complete. There’s a moment in our process where you’ll feel a sense of yes, this is it. That’s the sign we’ve uncovered the right message.
Your energy shifts. You feel more confident, more excited, and more ready to put your work out into the world.
The copy is clear, concise, and powerful. We’ve distilled your message down to its most compelling, impactful form.
And most importantly, you feel aligned with your messaging again—ready to share it confidently with the world.
If you’re ready to uncover your blind spots, refine your messaging, and create copy that truly reflects your expertise, let’s connect. Your best years in business are right around the corner. They may just need the right process to bring them to life.
You can also always get started with my free audit.
