When you regularly post valuable content (ideally every day), you prove yourself to be reliable. You demonstrate that you can help people consistently. Random internet strangers begin to see you as a familiar friend when you show up in their feed on the regular. First you grab their attention, then you gain their trust.
There’s a practical problem: Posting every day can be exhausting.
Where do you find the time to write and publish a post regularly? It often just slips through the cracks among all of the other tasks that need to get done.
Who has the creative energy to write every single day? Sometimes the words just don’t flow or you don’t know what to say.
What do I say to provide value? The last thing we need is more noise in our digital age of information-overload.
How do I show up every day without getting burnt out? It’s easy to get lost in the comparison trap, go down the rabbit hole of social media scrolling, or sometimes life just happens.
The last thing you need is one more item on your to-do list.
The solution: Batch posting
Write all of your content for the week in a distraction-free 2-3 hour session, then schedule it to post for you throughout the week.
Here are four reasons why you should batch post:
- Batching posts in one day frees your mind and your time the rest of that week to focus on running your business and serving clients, while the posts are automated to educate your audience about your product, warm up leads, and build trust.
- Batching allows for single-minded focus to do “deep work” where we can produce better results in less time. As Cal Newport says in his book Deep Work: “To produce at your peak level you need to work for extended periods with full concentration on a single task free from distraction. Put another way, the type of work that optimizes your performance is deep work.”
- Batching allows for consistency in tone and voice, and it’s easier to follow a content schedule or editorial calendar.
- Batching helps you see the bigger picture. It’s not just about one post, it’s about a category of post that you can measure. You can only improve what you measure. Batching helps me identify what I want to test and what I am looking for in the analytics.
In summary, batching posts allows you to produce valuable content from big picture perspective, and saves you the time and creative energy of having to produce every single day.
Do you batch post or post in real time? What do you like or dislike about it? Let me know in the comments!
