The Why Behind The Copywriting For Coaches Podcast
If you’ve built a solid audience, are putting content out regularly, but still feel like something’s missing in your marketing…you are in the right place, my friend.
This is where we get your copywriting to effortlessly attract high-value clients, who resonate with your premium offerings.
In this episode of the Copywriting for Coaches Podcast, we dive deep into the “Why”:
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- Why established coaches struggle with marketing at this level (this is for you)
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- Why effective copywriting changes you at an identity level (no small talk here)
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- Why this podcast is different (and very intentionally designed to be exactly what you need)
I’ll also share a glimpse into my unconventional journey from high school physics teacher to copywriter for high-level coaches.
So if you’re frustrated by copywriting that just doesn’t click, let’s remove the overwhelm and dig in.
Who This Is For
The Copywriting For Coaches podcast is for established coaches who are ready to take their online business to the next level. You’ve built a solid audience, honed your craft, and achieved success…But you sense a shift. What was once working for you then is no longer working for you now. That might be because:
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- Scaling your programs and pricing. Your offerings deserve premium clients who recognize your value.
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- Adding new programs or services. You’re expanding your reach to a broader market, but your messaging needs to adapt.
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- Implementing new technology. Transitioning to platforms like Kajabi or ConvertKit requires fresh copy approaches.
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- Yearning to simplify and delegate. You have a small team, but marketing remains a time-consuming chore. You want to reclaim your zone of genius: coaching.
Marketing is stealing precious time, energy, and capacity from your true passion – guiding your clients towards transformation. But the good news is, it doesn’t have to be this way. This podcast addresses the specific needs of coaches who crave effective copywriting that works for them, 24/7.
What You Can Expect In The Copywriting For Coaches Podcast
We’ll dive into effective copywriting tailored for established coaches. Here’s what you can expect:
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- Strategies for attracting high-value clients. Learn how to write copy that speaks directly to your ideal clients, ones who resonate with your premium offerings.
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- How to find and collaborate with copywriters who capture your voice, get your vibe, and allow you to delegate your marketing with confidence.
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- Creating a well-oiled marketing machine. Discover tactics for streamlining your marketing efforts, minimizing your time investment while maximizing results—because you don’t need another to-do on your calendar.
Short, Actionable 15-Minute Episodes
Even though I already know you’re listening to this on 2x speed (because that’s how we roll as high-performers)…These episodes are intentionally designed to fit seamlessly into your busy schedule. You can listen while you’re folding laundry, taking a walk, sitting in the school pick-up line, or during those in-between moments.
The goal is to equip you with simple changes that lead to big results and to offer a different way of thinking about how to book out your offers—without overwhelming you with long episodes. You’re smart. You’re capable. This podcast offers the nudge you need to implement impactful changes in do-able bite-sized chunks.
Now let’s back up, rewind, and I’m going to tell you who I am and why I am qualified to have these conversations.
My Origin Story: How I Became A Copywriter For Coaches With No Experience
The doubt started in college. After many conversations about applying for jobs, a trusted professor told me: “If you can do physics, do that. There are better job opportunities, bigger pay.“
And I believed him.
Because words are powerful.
I ended up using my physics degree to become a high school teacher. A Stanford University award-winning teacher. I loved my students, how much those teenagers made me laugh, and how honored I felt when they shared with me what was really going on in their lives. I spent ten years in the classroom and I wouldn’t trade it for anything.
But then I started feeling this pull, this itch for more. What about my dream to be a writer? So I started taking copywriting courses in the margins of my day. I read books by copywriting legends. I binged on podcasts. I got my first clients while I was still a full-time teacher.
Looking back now, it feels like a full circle moment, because now I write the ads and blogs and emails and sales pages – the whole funnel – because I know that good marketing with integrity and a real and transformative solution can truly change someone’s life. It changed mine.
Integrity and Values
My impact goes beyond just the clients I work with. Which is why it is of utmost importance that my values align with those that I work with. I need to be fiercely passionate about your mission, too. I am fighting with you, on your behalf.
And my work as a copywriter is so much deeper than wrestling your words on to the page.
💥 When I wrote the words behind a business coaching membership, more fledgling CEOs stepped into their power.
💥 When I wrote the words for a health coaching program, more women felt confident in their bodies without needing to diet.
💥 When I wrote emails for top-performers and elite talent who all have secret messes – they are now are equipped to managed life’s challenges.
The words I wrote helped push these missions forward.
Words become flesh.
Every click is not just another number and every sale is not just another dollar sign. It is a life changed. A person committed to being better. Which is why I must be in integrity with your vision.
Because words are powerful.
And it doesn’t stop there.
My jaw-dropped when she said it…
…The founder of a global company
…Partner of the leading retailer in her industry
…After decades of entrepreneurship
The concern she whispered to me was this:
“I need you to help clear my self-doubt when it comes to copywriting.”
That is why a copywriter is so much more than just a writer.
It’s about holding space for what’s bursting out of your heart.
When we get to this layer of depth, that’s when it gets good. Because marketing is first and foremost about connecting with humans.
My Mission As A Copywriter For Coaches—And What That Means For You
I have been told so many times how refreshing it is to have someone who gets you. All of YOU and your business. Who can see that depth and nuance of your message and bring that out into the light.
My mission is to amplify your message to make your brand known and loved by your most ideal clients.
It comes down to marketing that is simple and sustainable. Because that means it’s repeatable. That means it’s executable. That means it is consistent—and consistency is where success is found.
Copywriting is bigger than headline formulas or swipes files (though that’s definitely part of it!). We are not having a beginner-level conversation. You know that, you’ve been there, you’ve done that.
Effective copywriting is deeper.
It is about your message.
It is about your values.
It is about your unique voice and the story you share with your audience.
Authentic copywriting captures the essence of who you are and what you stand for, creating a deep emotional connection with your readers. It’s about communicating your brand’s mission and vision in a way that resonates, shifts beliefs, and builds lasting relationships. Ultimately, it drives meaningful and sustainable growth for your business.
Effective Copywriting For Coaches Starts Here
In the Copywriting For Coaches Podcast, I will be taking you beyond the basics of knowing your ideal client avatar, creating engaging hooks and a strong CTA. You already know all of that stuff. And you’re doing it pretty well. It’s gotten you to the level of success that you have experienced thus far.
Now we are going deeper, and simplifying along the way because the one thing I know for sure is that you don’t need more on your to-do list. (Me either!)
If you’re curious what that could look like with a copywriter in your back pocket? Download my services guide to see how we can work together.
Stop spinning your wheels on writing copy that is giving you meager results. Let’s discover the power of copywriting that gets you booked solid with dream clients!
