What Makes A Great Copywriter For Coaches?
Picture this: you, leading a cohesive team that fully supports your vision.
You’ve built a thriving coaching business. You’ve poured your heart and soul into crafting your programs, attracting ideal clients, and establishing yourself as an authority in your niche.
But as your business grows…so does your workload.
How do you show up fully in parenthood, in your personal life, for your clients…when you are tired and stretched thin?
I’m here to tell you that it is safe to not also have to play the role of chief marketer or copywriter for coaches. In fact, it’s better that you don’t.
This is when the idea of hiring a copywriter for coaches might cross your mind. But then the questions hit: “How do I find the right fit? What makes a great copywriter?”
The truth is, not all copywriters are created equal.
While some can craft beautiful, award-winning prose, their skills might not translate to the specific needs of the coaching industry.
You need a partner who understands your language, your audience, and your goals.
Here’s the good news. A great copywriter for coaches can be a game-changer for your coaching business. They can free up your time. Amplify your message. And attract high-value clients who are ready to invest in your programs.
But how do you identify the right person for the job?
Let’s explore the three key qualities that distinguish a great copywriter for coaches.
1. Expertise in Your Niche & Understanding Your Audience
A generic copywriter might write in a way that sounds good but ultimately falls flat because they don’t take the time to truly understand the language, challenges, and aspirations specific to your coaching niche.
Since I have years of experience copywriting in the coaching industry, I know what it seems like every coach is saying. So when I hear you say something different, I know to emphasize that in the copy and to pull more of that out of you.
As a coach, you are typically only familiar with your own funnel. But as a copywriter, I’ve worked on tons of funnels for coaches. That experience means I can quickly and easily identify what’s overused and what is fresh.
A great copywriter for coaches speaks your client’s language while blending in your own authentic voice. It’s both!
Here’s how a niche-specific copywriter can benefit your coaching business:
Tailored Messaging: I understand the unique challenges and aspirations of your ideal client. I have “met” them before (while also acknowledging some nuances) so I can craft copy that speaks directly to their needs and desires. This fosters a deeper connection and increasing engagement.
Industry Knowledge: I am familiar with the current trends, challenges, and language used within your coaching niche. This allows me to create content that feels relevant and credible to your target audience.
Addressing Pain Points: A great copywriter uses their knowledge of your niche to identify and address your ideal client’s specific pain points. This could be anything from feeling overwhelmed to lacking confidence or struggling to achieve work-life balance—and addressing those common concerns with your unique perspective on them. This builds trust and positions you as the solution.
Generic does not win anyone over. Your ideal clients need to get that “Is she reading my journal?!” feeling. You acheive that by calling out very specific details that meet them right where they’re at. Then, paint the picture of the transformation that is possible for them.
2. Captures Your Authentic Voice & Brand Message
One of the biggest concerns many coaches have when considering a copywriter for coaches is losing their unique voice. They worry that the copy won’t sound like them. (And I totally appreciate that this is a big value and concern for you, too!)
A great copywriter is not here to replace your voice; they’re here to amplify it. They act as a translator, taking your ideas and expertise and transforming them into compelling copy that reflects your unique brand personality.
Oftentimes, you are such an expert at what you do that you are used to speaking jargon and don’t realize it. It’s easy to assume that everyone knows what you know. And that’s not the case! That’s why they need to hire you. A copywriter is not “dumbing down” any of your brilliance or your language; we’re translating it so that your audience can understand it because they don’t have the training and expertise in it as you do.
For example, a PhD in leadership is very smart – but if they’re looking for support with their gut health, they don’t necessarily understand microbiomes and probiotics. That’s why they need to hire you! A copywriter can translate what is “normal” to you that is not normal to everyone else.
Here’s how a skilled copywriter for coaches can capture your authentic voice:
Collaborative Approach: I work closely with you to understand your brand values, your communication style, and your ideal client. This collaborative approach ensures the final product is infused with your essence and resonates with your audience.
Uncovering Your Voice: Through a series of questions and discussions, a great copywriter can help you identify and refine your unique voice. Sometimes, you might struggle to articulate your message clearly – a skilled copywriter can help you unlock that potential.
Preserving Authenticity: I understand the importance of maintaining your personal brand. I don’t impose my own style or voice on your copy; instead, I translate your ideas into a captivating and consistent message.
Think of your copywriting as an extension of your coaching style. It should reflect your personality, your values, and the way you connect with your clients. A great copywriter becomes your partner in ensuring that connection translates through the written word.
3. Eye for Conversion Optimization & Data-Driven Results with a Strategic Vision
Great copywriting for coaches does more than just sound good – it’s about achieving measurable results. Here’s how a copywriter focused on results can benefit your business:
Conversion Optimization: We are familiar with A/B testing and other conversion optimization strategies. We can test different headlines, calls to action, and layouts to identify what resonates best with your audience and ultimately increases conversions (leads, sales).
Data-Driven Approach: We analyze conversion rates, traffic, CTRs, and other metrics as necessary to identify areas for improvement in your copy. This data-driven approach ensures your copywriting is not just guesswork, but a strategic tool for driving results—without you having to go in the back end and dig out the numbers.
Strategic Vision: A great copywriter goes beyond the immediate sales page. We look at the bigger picture. We understand how your copywriting fits into your overall marketing strategy. A great copywriter can help you develop a cohesive brand message that extends across all your channels. This consistency ensures a seamless experience for your audience and a stronger foundation for long-term growth.
This is why I will never identify as a “sales page copywriter” or an “email marketing specialist.” I offer ALL of those. I believe that it is important to have the holistic view in mind before diving in to write specific pieces of copy.
What Are The Qualities of a Good Copywriter For Coaches?
Successful copywriters need to do more than just write well. They need to understand what makes your people excited to buy.
Imagine if you could speak directly to what your ideal client is thinking…that’s what a great copywriter does.
A good copywriter for coaches will:
Research the heck out of you, your ideal client, your offer, and your competitors.
Take on your voice like an actress takes on her character so that we can sound exactly like you (but better).
Apply a deep understanding of sales and psychology.
Know the anatomy of a great story—and we apply it to yours.
Listen more than they speak.
Ask powerful questions to uncover what you’ve been trying to say but never knew how.
Pay attention to detail, study your brand prior to your call, and not waste any of your time.
Be open to feedback, take direction when needed, and also contribute their ideas and expertise to the creative process.
Work well with others because copywriting is a collaborative process.
11 Things To Look For When Hiring A Copywriter
You might find a copywriter whose style you love, produces great work, and has amazing testimonials…but you still end up with a horrible experience overall.
You simply can’t place a value on an experienced professional at this level of business. Your copywriter needs to know the marketing landscape, anticipate changes, be adaptable on the spot (especially during launches!), never miss a deadline, and be able to chameleon into your authentic voice so the copy always sounds just like you!
Maybe that’s a tall order? Too many business owners have gotten burned or ghosted by their copywriter…
Here are 11 questions to ask to make sure that doesn’t happen to you:
What are their deliverables and timeline? Know exactly what to expect when you hire them so there are no surprises. Get a timeline and set communication expectations.
What is their process? How much time and input is required from you? How do they work to produce the results that you’re looking for? How many rounds of edits are included?
How will they maintain and amplify your brand voice? They need to be confident in their process to seamlessly take over your authentic voice and sound just like you so no one is the wiser.
Are you in alignment with how you want AI to be used (or not used) in your work together?
Check their portfolio to see if they are adaptable. Have they written for a range of types of voices? This can make you feel confident they can adapt to your unique voice. Does it demonstrate that they can write in a range of styles…from a long-from blog article to a short, punchy Facebook ad.
Do you feel something when you read through their portfolio? If you can emotionally connect with other businesses, think of how much you’ll love it when it’s for your own!
How long will it take to see the first draft? Don’t get caught with someone who over-promises and then doesn’t deliver! My clients get a timeline. I communicate with them about the progress of the project regularly. You get your copy by the deadline we set, often even sooner!
Do they have a team of people behind them? Freelance copywriters can get caught drowning in work and end up delivering products late. Or, they never replying to your emails because they’re trying to do everything themselves – from marketing to researching to writing and admin. Or, they deliver sub-par writing because they’re too busy to take the time to do them well. Maybe they simply don’t have the skills needed to do them at an expert level. Make sure your copywriter is running an efficient business so that you get your copy project on time and get the best possible quality.
What values are important to you? You want someone who cares about running their business in a way that is aligned with your own values. Because of our job as a copywriter, we have to get behind your mission and message. It will show in the writing if we don’t really believe in it!
Is their personality one that you’ll love working with? You’ll be spending a lot of time going deep together, so make sure they have a personality that you’ll want around for a while.
Do you have a designer or tech VA you work with regularly? You’ll want each piece of the project to be in-sync and it’s always easier when everyone is already familiar with working together.
How To Hire A Copywriter For Coaches That Will Get You Results
Hiring a copywriter can be a game-changer for your business, but choosing the wrong one can be a costly mistake. Here’s how to find the goldmine, not the dud:
Experience Matters: Look beyond beautiful writing. A seasoned copywriter with a track record in your niche understands your audience’s language and challenges. They’ll craft copy that resonates deeply, leading to higher engagement and conversions.
Results Speak Louder: Don’t just be dazzled by words. Ask for concrete proof! Case studies and testimonials showcasing the copywriter’s impact on businesses similar to yours are invaluable. Look for data that demonstrates increased leads, sales, or website traffic.
Understand Your Niche And Values: Don’t settle for generic writing. A seasoned copywriter with a proven track record in your specific niche understands the language, challenges, and aspirations of your ideal client. They’ll craft copy that resonates deeply, leading to higher engagement, conversions, and feeling like a natural fit for your audience.
A Great Copywriter For Coaches Can Be A Game-Changer For Your Business
We can free up your time to focus on what you do best – coaching your clients. We can amplify your message, attract high-value clients, and help you build a thriving coaching practice.
Hiring a cheap, inexperienced copywriter might seem like a bargain upfront. But poorly written copy can damage your brand, confuse your audience, and ultimately cost you more in lost leads and sales. Think of hiring the right copywriter as an investment, not just an expense.
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When you find the right partner, your copywriting can become a powerful tool for growth, allowing you to focus on your clients and their transformation while achieving your business goals.
Looking for a copywriter for coaches? Leverage the expertise of someone who understands your niche, captures your voice, and focuses on driving results. By taking the time to find the right fit, you can unlock the power of copywriting and take your coaching business to the next level.
Sound like we could be a good fit? Grab my services guide and let’s chat!
